W2w is a social startup founded by a woman entrepreneur has developed a biodegradable sanitary napkin leveraging post-harvest paddy straw stubles.This innovative startup also curbs the problem of air pollution caused by the rampant burning of farm waste- paddy straw, stubbles, stalks etc. and use them to create wealth for the society and provides a sustainable sanitary pads for underprivileged women in rural and semi urban areas These sanitary pads are 100% natural, biodegradable and currently under validation phase. The entrepreneur Aims promotes the ruler’s entrepreneurship by empowering the ruler female by selling the sanitary pads to earn their social status. This social startup has visions of a healthy and prosperous India by increasing the mass base of sanitary pad users through awareness about menstrual health and hygiene in the rural areas of the country.